doing good since 1971

goodness is in a bottle

made fresh by our Provender

100% non-gmo produce

gourmet and local cheeses

extensive bulk department

organic juice + smoothies

The Vitality Center

Nurture your mind, body, and soul.

Classes + Events

Cooking classes, yoga, and more!

Monthly Sales Flyer

Great deals on your favorite products!

Thanksgiving Menu

From the turkey to the trimmings!

Order Your Turkey!

It's time to order your Thanksgiving Turkey!

Welcome to New Morning Market!

OPEN EVERY DAY 8am - 8pm

New Morning Market is an independently owned natural and organic marketplace in Woodbury, CT. We consciously stock sustainable products to support your healthy lifestyle, including wholesome prepared foods, local organic produce, special diet items, pasture raised meat, artisanal cheeses, and high-quality supplements and healthcare items.

Since opening our doors in 1971, we’ve become a community space to gather and connect—in our café over an organic smoothie or at a yoga class hosted by our Vitality Center. Come share with us!

VOTED BEST HEALTH FOOD STORE IN CT 7 YEARS RUNNING by CT Magazine

Featured Blog Posts

  • Steak Salad with Roasted Roots

    Steak Salad with Roasted Roots

    Our easy weeknight meals are made with minimal ingredients, require few steps, and cost under $10 per serving!  Enjoy this warm and hearty dinner salad with a fresh baguette. This recipe is easy to tailor to what you have on-hand. Substitute beets, butternut squash, sweet potatoes, or turnips for the Vegetable Roasting Mix. It also Continue ReadingRead More »
  • Tips n’ Tricks for Thanksgiving Day

    Tips n’ Tricks for Thanksgiving Day

    Whether you’re a seasoned Thanksgiving host or a newbie in the kitchen, here are some tips to make this year’s table the tastiest yet!           Get organized! Plan your menu, compile recipes, and translate them into a shopping list.  Sometimes pop-up turkey timers can be hard to gauge, we recommend always having Continue ReadingRead More »
  • Tips n’ Tricks for Friendsgiving

    Tips n’ Tricks for Friendsgiving

    An excuse to feast with friends!           1. Make your own tradition! Pick a theme – breakfast / brunch, plant-based, made from scratch, local, deep fried, small bites, family favorites, the options are endless! 2. Go traditional but keep it simple! The host cooks the turkey and everyone else signs up Continue ReadingRead More »
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