since 1971

our community garden

connecticut’s original

doing good since 1971

organic & non-gmo

fair trade, organic

tradition, old and new


100% organic

fair trade, organic

Mission & Hope

Good People, Good Food, Good Life.

About Our Market

Here's to 45 years of doing good.

Sales & Specials

Great prices on awesome products

Classes & Events

An eclectic mix of things to do

New Morning Blog

Keep current with good food news

Welcome to New Morning Market!

New Morning Market is NOT just a health food store. We are home to the largest organic 100% Non-GMO Produce Department, as well as a Humanely Raised Only Full Service Meat Department. Our Wellness Department boasts the highest quality supplements and Health and Beauty products and experts on hand to help you sort it out. People travel from miles around to experience New Morning's unique fresh prepared foods counter, the Provender, a gourmet source for eat in or take out natural, organic and special diet foods. Also check out our exceptional Juice and Java bar and eat in Café with an incredible view and free wifi. Visit us and see for yourself. Also be sure to check out the Classes & Events page for what we have planned for you!


HOLIDAY HOURS: 12/24 8-6, 12/25 Closed, 12/31 8-7, 01/01 Closed


Featured Blog Posts

  • Winter Skin Care with Dali Salvador

    Winter Skin Care with Dali Salvador

    Winter skin care is essential. The skin, our largest organ, performs two primary functions: to protect the body and to eliminate waste. Each season offers different challenges. During a Northeastern winter, our skin is alternately exposed to cold, dry outdoor environments and hot, dry indoor spaces. When inside, the heat softens our skin and opens Continue ReadingRead More »
  • Protect Organic Standards for Farm Animals

    Protect Organic Standards for Farm Animals

    We need your help to protect organic standards for farm animals and for consumers. The organic label stands for integrity. It signifies that a bunch of kale or a box of crackers has been produced following strict guidelines regarding soil health, pesticides and herbicides, and GMOs. When it comes to animal products, like farm-fresh eggs, Continue ReadingRead More »
  • Zucchini Noodles with Lemon Ginger Garlic Dressing

    Zucchini Noodles with Lemon Ginger Garlic Dressing

    Zucchini noodles, or zoodles, are a great stand-in for pasta in this refreshing salad with robust flavor. New to zoodles? They’re simply raw zucchini transformed into fettuccine-like strands with the help of handy kitchen tool called a spiralizer. The result: a delicate-flavored pasta alternative that is naturally gluten-free,  low in carbohydrates and calories, and vitamin-rich. Continue ReadingRead More »
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