since 1971

our community garden

connecticut’s original

doing good since 1971

organic & non-gmo

fair trade, organic

tradition, old and new

grille

100% organic

fair trade, organic

The Vitality Center

Nurture your mind, body, and soul.

Classes + Events

Cooking classes, yoga, and more!

December Raffle

Win a bird photo from a local photographer!

Our Juice Bar & Cafe

Organic beverages made to order!

Sales & Specials

Monthly sales and weekend blowouts!

Welcome to New Morning Market!

OPEN EVERY DAY 8am-8pm

Holiday Hours:

Christmas Eve (12/24) - Open 8am-6pm

Christmas Day (12/25) - Closed

New Years Eve (12/31) - Open 8am-7pm

New Years Day (1/1) - Closed

New Morning Market is an independently owned natural and organic marketplace in Woodbury, CT. We consciously stock sustainable products to support your healthy lifestyle, including wholesome prepared foods, local organic produce, special diet items, humanely raised meat, artisanal cheeses, and high-quality supplements and healthcare items.

Since opening our doors in 1971, we’ve become a community space to gather and connect—in our café over an organic smoothie or at a yoga class hosted by our Vitality Center. Come share with us!

VOTED BEST HEALTH FOOD STORE IN CT 6 YEARS RUNNING by CT Magazine

Featured Blog Posts

  • December Shopping is for the Birds!

    December Shopping is for the Birds!

    Every December New Morning Market donates 10% of all profits to Audubon Center Bent of the River in Southbury. “We formed a relationship with Audubon many years ago,” said John Pittari, owner of New Morning. He views the store’s longstanding relationship with Audubon as intrinsic to New Morning’s mission. “We can’t have sustainable and healthy Continue ReadingRead More »
  • Holiday Chocolate Bark

    Holiday Chocolate Bark

    This festive dessert features in-season pomegranate and oranges. It calls for just two other ingredients (chopped nuts and chocolate) and is so easy to make! It’s a great recipe to make with kids!         Ingredients:   6 ounces dark chocolate ¼ cup chopped pistachios or chopped roasted peanuts ¼ cup pomegranate seeds Continue ReadingRead More »
  • Lentil & Veggie Sloppy Joes

    Lentil & Veggie Sloppy Joes

    A warm and comforting family meal! Make these vegan sloppy Joes even more kid-friendly by adjusting the spices to your family’s preference. They can also be made ahead of time and work great as leftovers.       Ingredients   1 tablespoon extra-virgin olive oil 1 small yellow onion, peeled and diced 2 cups butternut Continue ReadingRead More »
Join our email list for Sales, Classes and Store News!


  • Millie loves a cozy bed, plenty of treats, and a good game of tug of war. She also likes to chew on her kitties. "It's handy to have a toy nearby as alternative," says dog mom Jane.

  • Here's a recipe to bookmark for your holiday entertaining! It's so easy. 😍 https://www.newmorn.com/holiday-chocolate-bark/

    This festive dessert features in-season pomegranate and oranges. It calls for just two other ingredients (chopped nuts and chocolate) and is so easy to make! It’s a great recipe to make with kids!         Ingredients:   6 ounces dark chocolate ¼ cup chopped pistachios or chopped roasted pean...

  • Here's a recipe to bookmark for your holiday entertaining! It's so easy. 😍 https://www.newmorn.com/holiday-chocolate-bark/

    This festive dessert features in-season pomegranate and oranges. It calls for just two other ingredients (chopped nuts and chocolate) and is so easy to make! It’s a great recipe to make with kids!         Ingredients:   6 ounces dark chocolate ¼ cup chopped pistachios or chopped roasted pean...

  • Victor likes to explore, create and play. What he's most excited about this year? "I've always wanted a bamboo flute!"

  • Christine from our Provender wants the best for her 6-month-old son Oliver. "I like knowing that what I'm getting is clean and natural."