Welcome to Our New Store News Page!
At the top of the news is our new store construction project. We are so excited to share our progress and our plans for expansion. We’re just moving up the street two miles to 129 Main Street North, and will be located in front of the Woodbury Diner, just before San Remo’s Restaurant. At our new location we’ll have more space to offer you a wider variety of great products and services. And that’s just the beginning. Don’t worry, it will still be the same great, friendly place you know and love….just a little larger so we can get a little closer to you. Below you will find construction updates and photos, as well as information about our plans to bring you more of what you love us for. Scroll down to check out the pictures and see how far we’ve come! Thanks for visiting. We are adding pictures and new information all the time so come back often.
02/03/2012 Photo Update!
The decor has come a LONG way in a short time!
We're installing hand hewn reclaimed beams John got from a barn on Governers Hill. They're so beautiful up close. More on these to come!
These chestnut planks are also from the barn - they were used as underlayment and the shingles we're nailed to them.
01/19/2012 Photo Update! Sneak Peek at New Decor
We still have our cardboard "sign" up on the front of the store.
with a fulll scale mock up we drew on cardboard!
The barn wood walls in the Provender area are looking gorgeous!
Our interior designer Ellen Grickis is sketching out how the tree "cookies" will lay out. More about those below.
01/05/2012 Photo
Update! Sneak Peek at New Decor
Check out the new doors!
Now come on in and see what we've got going on inside...
John showing me some very old tree slabs that we harvested locally from trees that were knocked over during Storm Alfred. We're using them in the store decor. Pretty cool huh?
This is where the Wellness Department and Service Desk will be locate. We're looking toward the front doors.
More of those slabs or "tree cookies" as we're calling them. Good to know we were able to put them to good use.
This is the wall that separates the Provender Cafe from the register area.
Some view you'll have while enjoying your yummy Provender treats.
12/16/11 Photo Update!
The walls are being sheet rocked in the new Provender Space as well as much of the rest of the store.
December 7 - New Store Exclusives
Grocery aisles will feature signs that highlight vegan and gluten-free offerings, as well as product certifications like fair trade and certified humane.
New Morning will also offer an increased cosmetics selection and personal color consultations.
The community room on the new second floor that will provide space for cooking classes and screenings of movies that educate about healthy and organic food.
The Provender at New Morning will be serving their own oven-roasted organic turkey and roast beef, as well as custom sandwiches, artisanal cheeses and ready-to-eat ethnic cuisines for customers who have time to sit down in our newly expanded café, which will accommodate 32 guests, and those who want to grab it on the go.
New Morning will be introducing a blog on our Website! It will enable us to respond to news and information in the mainstream media, and help customers make the best choices for their own lifestyle.
Our Wellness Department currently has a special order program, but will enhance it to allow customers to order even more supplements not always carried on the shelves.
The community is welcome to email suggestions to suggestions@newmorn.com, or drop hand written ideas into the suggestion box in the front of the store.
November 23 - Photo Update!
The environmentally friendly parking lot has parking bays that are made of gravel pave (featured on ABC News segment with Diane Sawyer). This is an engineered system that allows water to be recharged directly back into the aquafir. Learn more about Invisible Structures.
November 18 - Photo Update!
Went out to the new store to check out what's happening and dream about some of the things we want to do with the interior..
The outdoor lighting is in and the parking lot was being worked on while we were there. This view is out toward Rt. 6.
From the Provender seating area.
October 23 - Photo Update!
John took New Morning employees on a guided tour of the new store on Sunday morning!
This area will be the Provender Cafe - what a view you'll have while enjoying your freshly prepared Provender favorites...
Looking back toward the expanded Produce department. We'll have lots more room to make good use of Kerry's creativity.
It's looking more like the rendering every day! Stay tuned for more info!
September 26 - Photo Update
The cedar shakes are being installed on the upper level of the new New Morning!
September 13 - Photo Update
September 5 - Photo Update
The new building weathered the storm! The exterior siding is making it's way around the front building. Take a peek inside...
The floor has been poured, this is the view from the Provender area.
August 18 - Photo Update
John and Millie hard at work at the new location.
The siding is finally going up! If you don't get a chance to drive by to check out the progress (just 2 miles up the road) keep checking back here and we'll keep you updated.
Let us know what you think through our survey!
August 4, 2011 - Update
We have been listening to what you want, and what you don’t, through our ‘new store surveys’, and we are thrilled to announce that the following enhancements are being incorporated into our new store. You can begin enjoying them as soon as we move!
A larger selection of local skincare products: Our Wellness Department will offer expanded selections from local companies like Adivasi, Rowanwood Farm, and Olive My Skin.
More café seating. (see view below) The Provender seating will expand from our current capacity of 8 people, to comfortably accommodate 32 people.
Expanded bulk products selections. We will have room to expand our section of non-packaged goods, also known as bulk products. We will offer you more of an 
opportunity to save money and the environment by cutting down on the packaging that accompanies pre-packaged foods.
Ready-to-Eat Fresh Produce. Our produce department features almost 100% organically grown produce, unlike other stores who only average around 25% organic. We will have convenient everyday solutions for your busy life, such as pre-cut ready to eat and use fruits and veggies.
Great new classroom and even more classes. Not only will our current selection of classes be expanded, but our classroom will have natural lighting which is easier on the eyes, as well as spacious and comfortable seating, which will be easier on your you-know-what.
07/20/2011
07/08/2011
06/24/2011
06/22/2011 -New Store Exclusives!
As we confirm details, you'll be the first to know:
Grocery
Twice the space in Grocery for your local favorites like raw milk, freshly baked Bantam bread and Fair Trade Organic Maple’s gelato
2nd Floor
Alison will be evolving her current private nutritional counseling practice.
Provender
12 feet of Provender service case packed with old favorites and new recipes alike, in addition to exciting prepared food opportunities.
Wellness
A professional cosmetics experience in our intimate new setting.
Produce
A more spacious Produce department will enable us to further strengthen our relationships with local farmers. Did you know that 99% of our produce is organically grown?
06/21/2011
They're already closing in the second floor!
06/14/2011
Looks like they cut the windows in the front of the building!
06/06/2011
The sun is shining on the NEW New Morning!
Back corner of the building
05/25/2011
Take a sneak peek inside the new building! This will be the entryway looking toward the back left corner of the store....
Here are the stairs leading up to the second level! It's really coming together quickly.
05/20/2011
The building is starting to take shape! We're using an environmentally friendly exterior sheathing - an alternative to plywood (which is treated with formaldehyde). It is non-toxic, very durable and minimizes pollution.
05/09/2011 - Steel studs are going up!
As many of you now know, we have resumed construction of New Morning's new home at 129 Main Street North in Woodbury.
When I look back at how both New Morning and this community has grown over the years, it amazes me that we started out in 1971 (that's John!) as the New Morning Trading Co. We moved to the Hollow Road location in 1982 and when we moved to our current location in 1995 we thought we had all the space we would ever need.
Even with all that space, it didn't take long for traffic jams in the aisles and a dearth of carts
and baskets to convice us that New Morning needed to grow again! I am pleased to say that in our 40th Anniversary year we will be moving to our 4th and final home. Jane and I would like to thank you for your support and well wishes, but most of all your patience! Please keep a lookout for details and updates about the new building on facebook or right here!
New Morning’s new property at Main Street North has a history not uncommon to small town commercial properties- sequential and unrelated businesses that come and go. Originally farmland, the property evolved into a gravel operation and later became a home to the Woodbury bowling lanes in the 1960’s. A series of businesses followed, the last being Puddleducks Daycare Center- that fell into disrepair after it closed. In January 2007, the abandoned structure was demolished and as much of the material that could be, was recycled. A protective fence was then 
installed along the perimeter of the proposed building location.
Protecting local water resources.
Building a permanent home for New Morning has been a vision of John’s for many years and he’s determined to build one that’s sustainable–practical and eco-friendly with a long, useful life. Significant time was spent during the engineering phaser esearching materials and systems, and designing floor plans and interior layouts that will work well together. The building site is environmentally sensitive because it’s in an aquifer protection area, part of which is in the 100 -year flood plain. New Morning sees this as an opportunity to install a storm water management system that protects local water resources and also serves as a model for how others might approach a challenge like this in the future. The NEMO project, initiated in 1991 at UCONN offers builders and municipalities’ support in understanding and managing local water issues. We found this site helpful: http://nemo.uconn.edu.
The rendering at the top of this page is the only visual we have so far! Presently, we can say that the building will have two floors accessible to the public. The second floor will serve as expanded classroom space, in addition to some as yet undetermined opportunities. The design and layout of the building interior is being worked on right now. The footprint of the new building will be 14,700 square feet. The retail floor will be approximately 10,000 square feet-up from 4,000 square feet at the current location at Middle Quarter Mall. We’ll post an update just as soon as we can, but things change often as new factors surface- not the least of which is John’s mandate to choose green solutions whenever possible. Check out an online resource for green building that we consult: http://www.buildinggreen.com/menus/builderCategories.cfm
Move-in date.
We’re too far this side of construction to really know. Check in with us here, in the store or get on our email list! You can also find us on facebook for all of the latest news.
Click here for more photos
Tell us what you want to see!
Photos: Kimberly Bouton
hearings and spoke in favor of our project. This includes our staff and the town of Woodbury- who worked closely with us throughout the months it took to resolve the important issues. We couldn’t have done it without you!