738 Main Street South
Woodbury, CT 06798
203.263.4868

About Us

John Pittari, Jr. founder and owner of New Morning Store, got bit by the natural foods bug when he was in college. Today, many years later, John is still crazy about natural foods. Only now, he shares his passion with about fifty other people, working together from his store in Woodbury, Connecticut.

New Morning Store is a 7,500 square foot facility, home to the largest organic produce selection in the area with an extensive supplement and homeopathic department that people travel to from miles around. New Morning's unique fresh prepared foods counter, the Provender, is a gourmet source for ready-to-eat natural and organic foods.  Executive Chef, Carol Byer-Alcorace, is the master behind the delicious offerings you will find at the Provender.  See Catering Menu

People have been coming back to New Morning for over 35 years. You may ask why? Our customers tell us that it is our staff's commitment to meeting their needs, more than any single item sold. Local health practitioners regularly send their clients to New Morning to assist them with their newly discovered health and dietary concerns. New Morning has a growing list of classes and lectures open to the public throughout the year, consistent with its mission to educate people on achieving a sustainable lifestyle that is naturally better for them. Photo right: John Pittari, 1975.

New Morning actively works to build relationships with local environmental groups to help further their valuable work and increase awareness in the community. New Morning's annual celebration of Earth Day has become its single largest community event, an occasion for a full day of family activities and opportunity to sample the latest and best of natural and organic products. See Photos
from Earth Day 2009!

Thank you for visiting our site. We welcome your suggestions. We hope to see you at the Store soon!


Coming in 2010 the
NEW STORE in Woodbury!