since 1971

our community garden

connecticut’s original

doing good since 1971

organic & non-gmo

fair trade, organic

tradition, old and new


100% organic

fair trade, organic

Mission & Hope

Good People, Good Food, Good Life.

About Our Market

Here's to 45 years of doing good.

Sales & Specials

Great prices on awesome products.

Classes & Events

An eclectic mix of things to do.

Earth Day 2018

Celebrate Earth Day with us!

Welcome to New Morning Market!


Open 9am-7pm on Memorial Day

New Morning Market is NOT just a health food store. We are home to the largest organic 100% Non-GMO Produce Department, as well as a Humanely Raised Only Full Service Meat Department. Our Wellness Department boasts the highest quality supplements and Health and Beauty products and experts on hand to help you sort it out. People travel from miles around to experience New Morning's unique fresh prepared foods counter, the Provender, a gourmet source for eat in or take out natural, organic and special diet foods. Also check out our exceptional Juice and Java bar and eat in Café with an incredible view and free wifi. Visit us and see for yourself. Also be sure to check out the Classes & Events page for what we have planned for you!


Featured Blog Posts

  • The Nourished Brain

    The Nourished Brain

    Eating for Brain Health Our brain needs nourishment! Eating brain-healthy food can lead to improved focus and longevity. Jodi Schneider, an Integrative Nutrition Health Coach practicing in New Morning’s Vitality Center, shares her top foods for a healthy brain. She says to eat all the colors of the rainbow, and to choose organic and local foods Continue ReadingRead More »
  • Woodbury Earth Day: 23 and Counting

    Woodbury Earth Day: 23 and Counting

    April 20th, 1996: It’s early morning and we’re setting up tables in the parking lot for New Morning’s B-Earthday Celebration. It wasn’t evident at the time that the simple sincere notion to bring the local community together to learn and share would evolve into the annual Woodbury Earth Day Festival.  Now located in the beautiful Continue ReadingRead More »
  • Organic Gardening: It’s Time to Start your Seeds!

    Organic Gardening: It’s Time to Start your Seeds!

    Spring is officially here and the last frost of the season is looming near. It’s time to start seeds! In Connecticut, many vegetables require too many days to fully mature if sown as seeds directly in the ground. Start your seeds indoors in a sunny window, preferably south-facing as seedlings require a lot of light, Continue ReadingRead More »
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