doing good since 1971

goodness is in a bottle

made fresh by our Provender

100% non-gmo produce

gourmet and local cheeses

extensive bulk department

organic juice + smoothies

The Vitality Center

Nurture your mind, body, and soul.

Classes + Events

Cooking classes, yoga, and more!

Monthly Sales Flyer

Great deals on your favorite products!

Visit Our Cafe + Juice Bar

Organic smoothies, juices, and coffee!

Our Grille

Quinoa bowls, hot soup, + local grass-fed burgers!

Welcome to New Morning Market!

OPEN EVERY DAY 8am - 8pm

New Morning Market is an independently owned natural and organic marketplace in Woodbury, CT. We consciously stock sustainable products to support your healthy lifestyle, including wholesome prepared foods, local organic produce, special diet items, pasture raised meat, artisanal cheeses, and high-quality supplements and healthcare items.

Since opening our doors in 1971, we’ve become a community space to gather and connect—in our café over an organic smoothie or at a yoga class hosted by our Vitality Center. Come share with us!

VOTED BEST HEALTH FOOD STORE IN CT 7 YEARS RUNNING by CT Magazine

Featured Blog Posts

  • Cheesy Broccoli Baked Potatoes

    Cheesy Broccoli Baked Potatoes

    Dinner? Done! Our easy weeknight meals are made with minimal ingredients, require few steps, and cost under $10 per serving!  Our family-style cheesy broccoli baked potatoes are a winning solution for families divided by dietary differences. Starting with naturally gluten-free russet potatoes baked to perfection, each person can top their potato based on what they Continue ReadingRead More »
  • Spinach Shakshuka with Feta

    Spinach Shakshuka with Feta

    Dinner? Done! Our easy weeknight meals are made with minimal ingredients, require few steps, and cost under $10 per serving! Traditionally tomato-based, this shakshuka calls for spinach instead. Designed to turn out a delicious dinner from pantry staples—eggs, frozen greens, garlic, onion, and bread—the recipe can be tailored to what you have on hand. No Continue ReadingRead More »
  • Blistered Shishito Peppers with Yuzo Mayo

    Blistered Shishito Peppers with Yuzo Mayo

    These blistered shishito peppers are restaurant-fancy. Smoky, oily, crispy, salty, irresistible. A dish this good seems difficult to make, but it is actually unbelievably easy. Like turn-on- a-pan-and-toss-some-peppers-in easy. Add some salt and you’re ready to impress. Want next level goodness? We recommend a sprinkle of shichimi togarashi—a traditional spice blend of red chili, dried Continue ReadingRead More »
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