since 1971

our community garden

connecticut’s original

doing good since 1971

organic & non-gmo

fair trade, organic

tradition, old and new


100% organic

fair trade, organic

Mission & Hope

Good people, good food, good life.

About Our Market

Here's to 47 years of doing good.

Sales & Specials

Great prices on awesome products.

Classes & Events

An eclectic mix of things to do.

Local FarmShare

Produce from local farms to your table!

Welcome to New Morning Market!


Open 9am-7pm on Memorial Day

New Morning Market is NOT just a health food store. We are home to the largest organic 100% Non-GMO Produce Department, as well as a Humanely Raised Only Full Service Meat Department. Our Wellness Department boasts the highest quality supplements and Health and Beauty products and experts on hand to help you sort it out. People travel from miles around to experience New Morning's unique fresh prepared foods counter, the Provender, a gourmet source for eat in or take out natural, organic and special diet foods. Also check out our exceptional Juice and Java bar and eat in Café with an incredible view and free wifi. Visit us and see for yourself. Also be sure to check out the Classes & Events page for what we have planned for you!


Featured Blog Posts

  • Five Mushrooms for Supplementing Your Health

    Five Mushrooms for Supplementing Your Health

    Mushrooms are more than just stir-fry fodder! Research supports mushrooms for supplementing health. They contain compounds called polysaccharides which have been long-studied for improving immunity. Beta-glucans in mushrooms have been proposed to act as “biological response modifiers.” Translation: they may help make the immune system work better. We mostly know mushrooms as the above-ground fruiting Continue ReadingRead More »
  • Beet-Raspberry Lentil Bowl

    Beet-Raspberry Lentil Bowl

    Happiness in a lentil bowl! Lentils are a good-mood superstar—offering blood-sugar-moderating fiber, energizing iron, and calming magnesium. Antioxidant-rich purple foods and berries (like red beets and raspberries) promote mental clarity. The abundant folate found in beets also supports increased blood flow to the brain and relaxation of blood vessels. Try adding goat cheese for a Continue ReadingRead More »
  • New Morning’s Anniversary: 47 Years of Doing Good!

    New Morning’s Anniversary: 47 Years of Doing Good!

    In 1971, Woodbury was a nexus of innovation on the edge of wilderness. The town’s proximity to the natural world coupled with the area’s rich agricultural valleys, once utilized by the First Nations and then by early American settlers, resulted in a certain sensibility. Interstate 84 was diverting traffic and economic opportunities away from Woodbury, Continue ReadingRead More »
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