since 1971

our community garden

connecticut’s original

doing good since 1971

organic & non-gmo

fair trade, organic

tradition, old and new


100% organic

fair trade, organic

Mission & Hope

Good People, Good Food, Good Life.

About Our Market

Here's to 45 years of doing good.

Sales & Specials

Great prices on awesome products

Classes & Events

An eclectic mix of things to do

Local FarmShare

Produce from local farms to your table!

Welcome to New Morning Market!


New Morning Market is NOT just a health food store. We are home to the largest organic 100% Non-GMO Produce Department, as well as a Humanely Raised Only Full Service Meat Department. Our Wellness Department boasts the highest quality supplements and Health and Beauty products and experts on hand to help you sort it out. People travel from miles around to experience New Morning's unique fresh prepared foods counter, the Provender, a gourmet source for eat in or take out natural, organic and special diet foods. Also check out our exceptional Juice and Java bar and eat in Café with an incredible view and free wifi. Visit us and see for yourself. Also be sure to check out the Classes & Events page for what we have planned for you!


Featured Blog Posts

  • St. Patrick’s Day Offerings

    St. Patrick’s Day Offerings

                From our Meat Department Garret Valley All-Natural Corned Beef Brisket – $11.59/lb From our Produce Department Organic Green Cabbage – $1.99/lb* Organic ‘Yukon Gold’ Potatoes – $1.99/lb Organic Bunched Carrots – $3.99/ea Organic Local Carrots – $2.99/bag from Riverbank Farm in Roxbury, CT             Continue ReadingRead More »
  • Healthy Soil for a Healthy Planet

    Healthy Soil for a Healthy Planet

    Good from the Ground Up  For over 10,000 years humans have depended on soil. Today, soil depends on us. Due to agricultural processes including higher volume tillage and the use of pesticides and fertilizers—the health of our soil is decreasing at an alarming rate, and without healthy soil, we face more pollution and less cultivation. Continue ReadingRead More »
  • Good Food Starts with the Seed

    Good Food Starts with the Seed

    Every seed has a story to tell. One tomato seed sown in your garden may reveal the rich ancestry of an heirloom and another seed the narrative of 20th century commercial agriculture. Heirloom seeds have been passed down from generation to generation. Each grower, in turn, has sown the seeds, cultivated the tomato, and selected Continue ReadingRead More »
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